Our brand was created by LaLa Carter, “MzHiClaz”. She has been a part of the beauty industry since her preteen years. Starting out young doing hair in her grandmother’s kitchen, and expanding to salons from Syracuse, NY to Birmingham, AL. LaLa was born in Alabama and has relocated to various locations. She obtain a Bachelor’s Degree from UAB and a Master’s of Business Administration from FMU University. LaLa is also a Member of Alpha Kappa Alpha Sorority Inc. She is a mother, grandmother, and wife. LaLa focuses on providing the highest quality of services and products. She states that, “HiClaz is not an option, but necessary!”